What would you do if you had to wait 90 minutes for your pizza to be delivered? Stare out the window with sad, hungry eyes? Call in screaming to cancel your order? Take to Twitter to vent your #waitingforever fury? Or take matters into your hands and launch your own pizza delivery store?
Ritesh Doshi, 32, did the latter.
Back in 2011, Doshi, an investment banker whose career had taken him to London, New York and Amman, returned to his native country Kenya to visit his parents. One night, he and his family decided to order out.
"We had to wait for about 90 minutes for the pizza to be delivered," remembers Doshi. "We then ordered again another night from another place and it took 75 minutes," he adds. "You just couldn't get a decent pizza in a reasonable amount of time. So I thought, you know what, anywhere in the world that I've lived and worked you can get a pizza in 35 minutes - so why not in Nairobi?"