One beeeeeelion years ago (okay, 13), chef Daniel Boulud's DB Bistro Moderne unleashed the Original db Burger uponst the New York dining public. Yea and verily, they quaked and drooled in the face of the "monster burger's" lavish short rib, foie gras and truffle-stuffed extravagance - and its then-unparalleled $27 price tag.
Boulud's seasonally-available Double Truffle Burger variant was, for a time, Guinness World Records-certified as the world's most expensive burger. Its $120-$150 cost has since been topped by others including Serendipity 3's limited-time $295 "Le Burger Extravagant," made from white truffle butter-infused Japanese Wagyu beef, topped with James Montgomery cheddar cheese, black truffles and a fried quail egg and served on a gold-dusted campagna roll spread with white truffle butter.
Blini, creme fraiche and caviar added to the beefy tally, but this might make the whole thing a little easier to swallow: Bowery Mission, which serves homeless and hungry New Yorkers, was the beneficiary of the profits.
In the video above, Wisit Panpinyo ("Chef Nok" to his friends) explains the method behind his bullish burger pricing.