Stumped by soup? Campbell's brews up a simple solution
September 5th, 2013
06:15 PM ET
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The reason that ramen noodles and soup packets have never really caught on with college kids and other busy, broke folks is that they're just too time-consuming and complicated to make. You have to find a water source, a heat source, and if you're feeling all elegant, a bowl and a spoon.

Well no more, fellow noodle slurpers, no more. Fancy-pants kitchen tools like ovens, microwaves, faucets and pans will soon be a thing of the past, thanks to Campbell's new line of Fresh-Brewed Soup K-Cup packs.

Campbell Soup Co. announced this week that it will debut new "snack" soup mixes, which will include a packet of dry pasta and vegetable blend garnish, and a cup of broth designed to fit into a Green Mountain Coffee Keurig brewer and drip onto the mixture after it's heated. Representatives for Green Mountain assure customers that the brewing process will cleanse the machine, so there will be no fear of coffee and soup flavors commingling. (Though really, wouldn't that cut down on yet another pesky step and dish to wash?)

"Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbellā€™s Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today," said Denise Morrison, President and Chief Executive Officer of Campbell Soup Company in a press release.

"Cool," said a hungover liberal arts major who didn't feel like putting on pants and wandering to the dining hall before it closed.

Previously:
Bowing down to the demon ramen and other collegiate culinary indignities and delights
How do you do ramen? Counting the ways



soundoff (13 Responses)
  1. Tony

    Other than it's pretty much hot instant seasoned salt water and dry noodles.. I don't understand the k-cups making things easier.

    Just have the brewer make hot water, pour over noodles, add salt seasoning packet. Did someone REALLY need a k-cup to understand this concept?

    September 9, 2013 at 2:45 pm |
  2. Thinking things through

    I usually make soups from scratch, although if I am pressed for time, I will start with a low sodium box of veggie broth, and build from there. But at any rate, I've not been impressed by K-cup coffee; I doubt even more that I'd be impressed by K-cup soups. Right now sipping down Trader Joe's caffeinated brew, from a regular coffee maker. When this thing goes the way of all coffee makers, I'm getting a French press.

    September 7, 2013 at 6:56 am |
  3. Shirley U Jest

    Soup to be made by a Keurig brewer? Seriously? This product must be aimed at the rich and lazy because there aren't many Keurig brewers in college dormitories.

    Let me be frank, and you can be kat... This sounds way more complicated to make than a cup'o noodles.

    September 6, 2013 at 4:20 pm |
  4. Edwin

    No. Just...no.

    September 6, 2013 at 2:33 pm |
  5. Leslie

    I would worry less about the problem of flavors co-mingling, and more about bacteria growth and cross contamination from soup to beverage.

    September 6, 2013 at 1:29 am |
    • Inquiring Mind @ Leslie

      Where would the cross contaminate occur? Potable water flows into the top of the punctured cup ... then what?

      September 6, 2013 at 7:00 am |
      • Shirley U Jest

        It come out the same nozzle the coffee or tea. duh

        September 6, 2013 at 4:22 pm |
        • Inquiring Mind

          ... and you get chicken tasting coffee or vice versa. That's not contamination, Surly, that's mixing flavors. Derp. I'd like to hear from Leslie to hear what s/he meant.

          September 9, 2013 at 6:55 am |
  6. Brandy

    "The reason that ramen noodles have never really caught on with college kids and other busy, broke folks is that they're just too time-consuming and complicated to make."
    Um, what about that statement is true??

    September 6, 2013 at 1:29 am |
    • JellyBean

      I'm thinking maybe that was meant to be sarcasm. But still, is this some kind of prank post?

      September 6, 2013 at 9:02 am |
  7. ohioan

    I used to make minute rice in my mr coffee when I was in college, lol.

    September 5, 2013 at 9:35 pm |
  8. Shelley

    Mmmmm, Colombian with just a hint of chicken broth. Yikes!

    September 5, 2013 at 9:22 pm |
    • Shirley U Jest

      A spot of cream in your noodles, madam?

      September 6, 2013 at 4:23 pm |
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