Taco Bell dumping kids meals
July 23rd, 2013
11:31 AM ET
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Taco Bell announced Tuesday it has become the first national fast food chain to drop its kid's meals, saying it will discontinue the toy and food combos at some locations this month and across the brand by next year.

"Kid's meals and toys simply no longer make sense for us to put resources behind," said Greg Creed, chief executive officer of Taco Bell, in a statement early Tuesday. He added that the move will have an "insignificant impact on sales."

Taco Bell is owned by Yum Brands (YUM, Fortune 500), which also owns KFC and Pizza Hut. KFC offers kid's meals as well, but the company did not immediately respond to questions about whether it will also drop its kids meals.

Read - Taco Bell will drop kid's meals

Previously:
Study shows 97% of kids' meals don't meet nutritional standards
Michelle Obama and Olive Garden team up for healthier kids meals

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Filed under: Business and Farming News • Fast Food • Taco Bell


soundoff (11 Responses)
  1. personal training Long Island

    Kids don't want to play with cheap toys now a days. On top of that parents don't want to feed their children complete garbage. No brainier

    January 14, 2014 at 9:31 pm |
  2. Edwin

    Taco Bell had kid's meals?

    July 24, 2013 at 6:45 pm |
  3. Mr Frenchie McFrench from France

    Were kids meals even on the menu? Ive never seen them. That might have something to do with the low sales. Also their combos suck, they put the weirdest things together.

    July 23, 2013 at 12:51 pm |
    • Jdizzle McHammerpants ♫♫

      Yeah. It was basically a taco and some random "toy". "Insignificant impact on sales" is dead on.

      And, yeah. Taco Bell is terrible. Taco John's is where it's at if you want fast food tex-mex style.

      July 23, 2013 at 2:14 pm |
  4. Truer words never spoken...

    The words "dumping" and "Taco Bell" just seem to go naturally together. Just sayin.

    July 23, 2013 at 12:09 pm |
    • AleeD®

      *snicker* Ed Zachary.

      July 23, 2013 at 1:58 pm |
    • Jdizzle McHammerpants ♫♫

      winning

      July 23, 2013 at 2:13 pm |
    • michaelawanders

      bahahaha, yes.

      July 23, 2013 at 7:24 pm |
    • Jerv

      Yeah, they do. But still, nothing like a nasty Taco Smell combo for lunch, every now and then.

      July 24, 2013 at 7:14 am |
    • Thinking things through

      Perfect!

      July 29, 2013 at 8:31 am |
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