Eatocracy spends a lot of time talking with farmers, and giving them a platform in our ongoing Farmers with Issues series. When Dodge aired a commercial during last night's Super Bowl using radio legend Paul Harvey's “So God Made a Farmer” as a kickoff for their Year of the Farmer campaign to raise money for the Future Famers of America, the increasingly vocal population of farmers and agriculture advocates spreading their message with social media had a lot to say.
We reached out to a few of our favorite farmers and rounded up some of their reactions.
Farmers, writers and agvocates who blog:
"I hope I do my job as a caretaker of the animals and the land well enough so that when it’s time for me to leave this earth someone will read this at my funeral." - DairyCarrie.com
"After watching the commercial, I feel like there is more hope in the world. Hope for agriculture, for family farmers, to feed a growing population, to connect everyday Americans to where their food comes from and to build a greater connected community for agriculture in America." - ThePinkePost
"We begin to arrive at a question, which is how do small farmers, of the sort valorized in the commercial, afford shiny new pickup trucks? Anecdotally, they answer is that the cannot afford to, or they prefer to spend their disposable incomes on things like mortgage payments and fixing holes in roofs." - thegurglingcod.typepad.com
"Many liberal voices are rising to decry the spot as commercial pandering and emotional manipulation. Just keep in mind that many of those same voices have never shied away from using images of abused puppies and kittens to solicit money to build their war chest and line their own pockets without committing any real resources to the plight of those creatures they exploit." - raybowman.wordpress.com
"You may know that I farm with my dad and grandpa right now. Actually during my last semester of college I said I didn’t want to farm, but six years later I told my parents I did. My wife and I have a 3-year-old son ourselves. Maybe someday he’ll want to do what Dad does too." - thefarmerslife.wordpress.com
"Look, if we continue to assume farmers are not frightfully smart, good hearted chaps working with the technology of the late 1930s, how are we ever going to get a sensible grip on agriculture?" - rachellaudan.com
"Various folks within agriculture have complained that Dodge should have tasked a 'real farmer' with narrating the spot, or that they should have avoided Paul Harvey because of some of his stances related to animal agriculture...What matters is that last night, during a record-setting television broadcast, tens of millions of Americans heard an iconic voice remind them of what it means to be a farmer, helping reconnect them to their own fond memories of our nation’s food producers." - AndyVance.com
Farmers on Twitter:
What did you think of the ad? Share your thoughts in the comments below and we'll see what takes root.
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